The BV Beat: Trade Show Triumph or Tragedy: How to Obtain One and Avoid the Other (pt.1)


	vol. 3, no.11, 6/18/08

Trade Show Triumph or Tragedy: How to Obtain One and Avoid the Other (pt.1)

We are embarking upon a new path here at Cenicola-Helvin Enterprises; Trade Shows. Yes, that term can strike fear into some, cause allergic reaction in others, or bring one a certain amount of success. Unfortunately, the road to success with a trade show is not always paved with the best of intentions. In preparing for our appearances, I've made a couple of general observations that may be of interest to anyone considering the trade show as a marketing tool..Read more >

E-Bits & Bytes
"Most trade shows shows averaged 2.3 visitors per 100 square feet,." -tradeshowteacher.com


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