The BV Beat: Iron Man Made Marketing


	vol. 3, no.8, 5/07/08

Iron Man Made Marketing

With the take of more than $100 million over the weekend by Iron Man, the summer blockbusters have begun their assault. The prime example of "Gorilla" Marketing happens to the extreme from May to August and showcases a multitude of innovative and successful promotions from the film industry. So, what can we learn from Hollywood? Read more >

E-Bits & Bytes
"The average cost to make and market a major MPAA member company film was $106.6 million in 2007. This includes $70.8 million in negative costs and $35.9 million in marketing costs."-Theatrical Market Statistics Report


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