
	vol. 3, no.2, 2/06/08

Move Along People, We've Got Work To Do

Nothing sells better than the threat of gloom and doom. Next to celebrity gossip and what will Britney Spears do next, forecasting the economy has become a favorite past time of the media at large. Unfortunately, they sometimes exaggerate the situation to dramatic effect. Even with the economy slowing down somewhat, should you, as a business owner move ahead or pull back? As the title suggests, we all should move forward because nothing is to be gained by stopping... Read more >

E-Bits & Bytes
"Business-to-business firms that maintained or increased their advertising expenditures during the 1981-82 recession averaged significantly higher sales growth both during the recession and for the following three years" - McGraw-Hill


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