Featured Client The Purple Tea Company - Some people think a Tea is just a Tea. Well, The Purple Tea Company will convince you otherwise. The Purple Tea Company provides extensive choices of organic tea. They are committed to being eco-friendly by only purchasing, selling and using environmental friendly products. If you are tired of the same old aroma you get from your tea, visit The Purple Tea Company Web site! http://www.ThePurpleTeaCompany.com/
Customized E-mail Submission Form The article in this issue of the BannerView.com Beat mentioned a lead capture form that collects contact information. The BannerView.com Customized E-mail Submission Form is a programming service offered to clients who want to integrate a form into their Web site for the purpose of marketing to their customers. Learn More >>
E-Bits 'N Bytes In the 2007 Marketing Fact Book, 365 U.S. marketing executives were asked to point out their primary goals in Business to Business Marketing. For the year 2007, "Customer acquisition" was on top, followed by "Brand Awareness" and "Customer Retention" goals. Source: "2007 Marketing Priorities and Plans" survey by BtoB Magazine, Crain Communications inc., Chicago.

Generate Sales: Lead Generation and Online Marketing Tools
When you start an online business, you eventually ask yourself the question, "How do I generate more sales?" You need to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. Using a warm market with lead generation marketing tools should generate more sales for your business.

The lead generation marketing tool is a tool that is used to create "Lead Prosperity." With this tool you may decide to create several lead capture pages which are designed to generate interest from prospects in your business. The lead capture page, also called a lead capture form, will contain a place to enter their contact information such as name, telephone number, and e-mail address.

If you are marketing your site through search engines, the way that a lead capture form works is that after the information is filled out, the individual is sent directly to your main site. However, if you have a lead capture form integrated into your Web site, usually the individual will be directed into a "thank you" page which would then direct them to more information on the Web site. If you would like to seen an example of a lead capture form, click on BannerView.com's "Request a Proposal" page.

It sounds easy, doesn't it? However, most online marketers fail because of a lack of a lead capture system with professional presentation. To avoid any problems, seek out professional designers and ad copy writing services that can create professional lead capture pages. Next, make sure the software or the program is professionally managed and developed. Also, conduct follow-up marketing. You can do it with an auto-responder system that will follow up with every lead that fills out your capture page. Lastly, have someone properly manage your hot-response leads. If you follow these simple, but powerful marketing rules correctly, you should experience an increase in sales from your online business.

Sincerely,

BannerView.com
E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.bannerview.com

Stay tuned to the BannerView.com Beat, a biweekly publication sent out every other week on Tuesdays for helpful tips, thoughtful advice and answers to questions on how to conduct business online. You may also access previous beats by visiting the Archives.

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