Featured Client Jerry's Nugget Hotel & Casino - This issue's spotlight is on Jerry's Nugget Hotel & Casino. Founded in 1964, it still stands today as a significant piece of Las Vegas history. They have built a reputation by offering quality, service and value to the locals. Make sure to check their latest specials and offerings on their Web site or just head out to the casino and visit them! http://www.JerrysNugget.com
Service Highlight: Web Site Promotion As the article above suggested, one needs to promote their Web site to generate traffic. BannerView.com E-Business Solutions offers Web Site Promotion to help drive traffic to your Web site. Learn More >>
E-Bits 'N Bytes “The United States has the world's largest online ad market, projected to grow to $35.4 billion by 2011.” Source: CIO Insight
Customer Testimonial “You captured the feeling of our business and apparently that wasn't an easy task given the two other graphic designers I went through before I found you...I want to express my sincere gratitude for the work you and your team have done for me on our website. It is everything I wanted and more, your patience and considerable time and effort went above and beyond my expectations!” - Jamie Lee Metz, Advanced Aesthetics, LLC. http://www.JamieLeeMetz.com

Building Web Site Traffic:
Two Steps To Effective Online Marketing
Most new businesses that venture online experience mass confusion when it comes to promoting their company. They tend to think that, once their Web site goes live, they'll be flooded with calls from interested customers. A Web site requires support and maintenance as does any department within a company. Within your marketing plan, there should be attention paid to your online efforts in two areas: SEO and SEM.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) comprise the two main aspects of online marketing. Beginning with SEO, a Web site should be designed with optimization in mind. This includes the written copy, graphics and coding within the Web site itself. Supplemental support can include press releases, forum posts, blogs and other cross promotional tactics. Since SEO can take up to 6 months to produce results, you'll want to consider looking at a paid promotional campaign as a supplement to your SEO efforts.

Most new online businesses forget to set aside a budget for Search Engine Marketing. Google, Yahoo! and MSN all provide some kind of paid ad placement (PPC, Adwords, Ad Center, etc.) within their search listings. These tend to be the ads that you see highlighted at the top or side of the search results page. Again, content comes into play, so be specific in choosing the keyword phrases for which you want placement. Spend a little time doing research in your field to determine what your potential customers are interested in purchasing and what phrases they are typing into the search box in order to find your product or service.

Lastly, make sure you find a reliable company that will market your Web site effectively. The SEO industry suffered early on from unscrupulous companies guaranteeing "Top Ten" results immediately. Stay away from these companies, unless they also specify combining SEO with SEM in some form or another. For the best results, develop a solid marketing plan in conjunction with your Web site design.

Don't despair when you build a Web site and don't immediately receive a huge number of responses. Paying attention to the two step approach plays a crucial role in generating traffic. Working with a company such as Cenicola-Helvin Enterprises ensures that your Web site gets the necessary attention to better SEO and SEM tactics.

In this issue, we are also announcing the pending move of our operation to a new faclity. Our new facility is located at 6348 S. Rainbow Blvd, ste #110. Las Vegas, NV 89118. You can check out more information on the move by reading our press release.

Sincerely,

BannerView.com
E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.bannerview.com

Stay tuned to the BannerView.com Beat, a biweekly publication sent out every other week on Tuesdays for helpful tips, thoughtful advice and answers to questions on how to conduct business online. You may also access previous beats by visiting the Archives.

Call (702) 312-9444 or Toll Free at (888) 221-8640 or Send us your questions and read the answers in upcoming newsletters!

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