With much of marketing getting tied to analytics, it should come as no shock that you’ve felt like a psychologist at times. Marketing has become more about psychoanalyzing your customer’s habits. Knowing those habits is key in successfully catering to their needs.

Why not take advantage of this time to assess your business. Use this as an opportunity to make some positive changes. Why not start with your website!

Conversion rates remain at an all time low, yet it doesn’t seem to be a priority for many website owners. Hoping to highlight the issue, I’ve outlined six reasons why you may be encountering a lack of conversions.

Why Marketers, Agencies Haven't Mastered the Customer Experience

A single customer view is critical to providing a personalized and thus better customer experience. However, the study found that few respondents leveraged these for all marketing activities. Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.