What about online? Does that slow loading website cause you to curse a blue streak? What about that form you’ve filled out but doesn’t send? You’ve filled it out correctly, yet it keeps telling you a field is incorrect (and not even which one).

Because we’re used to advances in tech, we’ve come to expect a certain level of performance from our devices. Web developers need to be aware of this and consistently test a website’s programming in a variety of situations. If not, online businesses can lose almost half of their potential customers.

Statistics show that 50% of conversions are lost when a website takes longer than six-seconds to load. Google is aware of this and has been pushing to make the Internet faster. Ultimately, whether faster or more functional, a website visit should be a happy experience.

Don’t let your website make people angry. You wouldn’t like them when they’re angry.

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Email: The Old Kid on the Block's Still Got It

Email’s not dead. In fact, Q2 2014 research by Gigaom found that 86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

On top of that, the June 2014 report detailing the survey results, underwritten by Extole, called email “the digital marketing workhorse,” meaning it was effective—and often considered the single most effective—for reaching all goals, including awareness (41% of respondents), acquisition (37%), conversion (42%) and retention (56%).

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