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Product Highlight The article suggests that you only have a limited amount of time to capture somebody's attention, and effective copy is one way to do it. However, an eye-catching Web design should enhance your Web site content. Our Web designers are well versed in the latest trends of Web technologies and we can recommend a professional to assist in developing effective Web site copy. Learn More >>
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We're back and better than ever! BannerView.com presents our new and improved newsletter containing the latest tips and techniques to conducting business online. We'll also regularly feature clients we work with, as well as highlight product features useful to your business. Read on!

Writing Effective Copy For Your Web Site

"Call Now And Receive A Discount On Your First Purchase!"
"Free Shipping With Orders Over $100.00!!"
"Learn More About How You Can Be A Millionaire!"

Short of shouting "Free Beer", the preceding copy represents a point. You have a limited amount of time to capture somebody's attention on the Internet. In fact, seven seconds is the reported time by those that know (whoever they may be) before somebody hits the back button. The opportunity is great, but the competition fierce. As more and more businesses move online, the need to present your company and its services in a clean, precise manner grows with each passing day.

Hit the highlights first. Immediately on the home page, feature a "Call to Action," something that prompts the viewer into committing to particular action; fill out a form, contact a representative or take advantage of a sale. Additionally, the home page should also contain some quick links to other areas of interest, pushing viewers further into the site. Subsequently within the site, each page focusing on a particular product or service should highlight features that sell as well.

Write for the broadest audience possible. The Internet encompasses the World Wide Web, therefore your audience potentially includes anyone within the world. That's not to say you have to write in every language known to man, but to communicate your message on the most basic level of understanding. Write with this in mind to increase the likelihood of generating more sales leads.

Keep the technical jargon to a minimum. Again, focus on the high points, expand on the points made within a short paragraph, then move on. If you feel the need to provide more technical data, include a link to another page supplying the more technical data after you've hit the highlights.

Keep paragraphs short and to the point. Enough said.

Although the bigger challenge lies in the ability to get traffic to your site, once there, you'll need to entice and entertain your guests. Following this advice provides a foundation upon which to produce your Web site content.

Working with a company such as Cenicola-Helvin Enterprises ensures that your content gets the necessary attention to detail needed in promoting your company. From Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance, these E-Business solutions from Cenicola-Helvin Enterprises can help save time and money and increase profits for your business by utilizing the Internet.

Stay tuned to the BannerView Newsletter, a biweekly publication sent out every other week on Tuesdays for helpful tips, thoughtful advice and answers to questions on how to conduct business online. You may also access previous newsletters by visiting the Archives.

Call (702) 312-9444 or Toll Free at (888) 221-8640 or Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com
E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.bannerview.com

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