the BV Buzz from BannerView.com
vol. 9, no. 11, 6/02/12

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There are newsletters and then there are newsletters. Today, you can say, “Good Bye” to the old “BV Buzz.” In two weeks you’ll be saying, “Hello” to the new “BV Buzz.”

What will be the difference? Plenty. In my last article I wrote about the power of video marketing. Well, the newsletter will feature educational video messages and articles from our exec team as well as giving you more coverage on tech trends and how they can effect business.

Our goal is for “The BV Buzz” to be a valuable and entertaining reference for you and your online business prospects.

So be on the look out and be ready to say, “Hello” to the new “BV Buzz” in two weeks. We’ll look forward to your becoming an avid reader and viewer!

Best regards,
Pamela


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Lessons in Lead Valuation from Facebook's Acquisition Strategy by Way of Forbes
Recently, I was a featured guest author for Forbes.com. In my guest post, I explain some important fundamentals on determining the value of a lead and how you can apply Facebook's strategy to improve your own businessprospects.


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Choose your Destination
It seems pretty obvious that if you travel the same path of thought, you'll end up at the samedestination,but this will only be true if you focus on the destination you're after and make the right decisions along the way.

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"In January 2012, 44% of internet users worldwide said they never clicked on ads or sponsored listings on Facebook, according to the “Search and Social Media Survey (2011-2012)” report from search engine marketing company Greenlight. An additional 31% said they rarely clicked on advertisements." -Greenlight

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