The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

ESTABLISHING YOUR INDEPENDENCE ONLINE

There are a number of franchise and co-branding opportunities available in business to help build credibility for a new or existing business. With a franchise, the franchise owner spends lots of money on branding the franchise. With co-branding opportunities, two or more companies can share the cost of branding. The same holds true online. Franchisees can rely on the franchisers to brand their business just as real estate agents and mortgage bankers can rely on their parent company to brand their services.

However, as a franchise owner, co-brander or independent consultant under an existing brand, establishing your individual online Web presence is still vital to the success of your business. If you're in the insurance business, for example, the parent company spends millions of dollars advertising the national brand. However, there may be 100 independently owned insurance offices in your city that also sell insurance under this brand. It would be very difficult for the average consumer to happen across your independent office by relying on the national branding and parent company's national Web site. The potential to lose business to your competitor offices and franchises selling under the same national brand is very likely.

By establishing your individual online Web presence, you can be sure that the leads generated by your Web site will be specific to your individual business. The same example happens in the real estate and mortgage industry as the leads generated on the corporate Web site don't always get filtered to you as the individual. Who's to say which person gets the leads generated from the Web site? By having your own individual Web presence, you can be sure the leads are filtered directly to you.

Many franchises, real estate offices, insurance companies, etc. will allow the individual (consultant, office, franchisee) to maintain their own Web presence in addition to relying upon the national brand. Many of these companies will also link to the individual Web site from the national Web site which can help drive traffic to the independent site which can generate leads for your business.

If you are in an industry in which you compete with others under the same brand, consider the opportunities that may be available by establishing your individual online Web presence.

Call us within Las Vegas at (702) 312-9444 or outside of Las Vegas Toll Free at (888) 221-8640 to schedule a free consultation to learn which BannerView.com E-Business Solutions are available for your business. Or, fill out our online form on our Web site and a representative will contact you to schedule your free consultation.

BannerView.com E-Business Solutions are available Nationwide. See our Television commercial at BannerView.com.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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