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Volume # 107
July 5, 2006

The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

WHAT'S IN A NAME - A DOMAIN NAME THAT IS?

A Domain Name is the most important step in starting your online journey. However, other than the nuts and bolts of where to register your domain name and selecting the right hosting plan to house your domain name, there are some important things to keep in mind when picking your name.

Reserve only ".com" domains whenever possible. There has been a lot of publicity about the availability of other extensions such as .org, .net, .us and others, however, owning the ".com" is a must. If you are currently marketing a domain name that doesn't end in ".com," get it! If you can't obtain it, consider finding a new domain name. Instinctively, people will first try ".com" at the end of a name. If they have to remember a .info, .net or some other DOT, finding your Web site may not be easy, especially if the marketing you're doing is off-line and people can't just click a link to get to your Web site.

Buy a domain name that matches your company's official name even if you plan to market a generic name. As your business becomes better known online, and as you build your customer database, it will become increasingly important for your customers to be able to find you based on your company name.

Buying your company name allows you to build credibility for your brand identity and makes it easy to find you on the search engines. If you've tried to "Google" your company's name and you aren't showing up in the results, not having a domain name that matches your company name may be a culprit.

Buy the most common spelling mistakes for your domain. Even if you buy a domain name that matches your company's name, it may be inevitable that some of your visitors will misspell your domain. Be sure to grab the most common misspellings.

If you need further assistance in registering a domain, picking a name or securing Web hosting services, there's a BannerView.com E-Business Solutions expert ready to assist with your online endeavors.

Call us within Las Vegas at (702) 312-9444 or outside of Las Vegas Toll Free at (888) 221-8640 to schedule a free consultation to learn which BannerView.com E-Business Solutions are available for your business. Or, fill out our online form on our Web site and a representative will contact you to schedule your free consultation.

BannerView.com E-Business Solutions are available Nationwide. See our Television commercial at BannerView.com.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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