The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

GETTING ONLINE CUSTOMERS TO BUY A SECOND TIME

You made your first online sale to a new customer. Congratulations! However, getting customers to buy a second time from your Web site may be a challenge. Here are 7 ways to make the second sale easier:

1. Follow up after the first sale with a "thank you" email in which you can introduce other products you carry.

2. Ship the product in about the time you state on your Web site. If for whatever reason, you cannot ship the product when you said you would ship it, offer to discount the cost of shipping or provide them a discount on a future purchase because of the problem. Always communicate openly with customers because they may be in a rush or anxious to receive what they bought.

3. Stand behind your products. If the product ordered didn't live up to what the customer expected, offer a no hassles return policy. If customers know they can easily return something, they are more likely to order from you again.

4. Make sure customers have an easy way to get a hold of you. If they have questions about the product ordered, be available during normal business hours and respond quickly to questions via email.

5. Don't let customers forget your Web site address. Always include your Web site information in your product package. A good way to remind them of your company is include a pen or other giveaway in the package that a customer will keep and be constantly reminded from where they last ordered.

6. Your customer service team must be trained in the products you sell in order to answer any questions and resolve any problems customers may have. Your customer service team can make or break future sales.

7. Always upsell. When customers are in the buying mood, they are likely to buy related products at the same time. Make sure to advertise these related products at the time of sale and just after the sale.

Is your e-commerce store up to speed with the above tips? If not, it may be time to rethink your online strategy and evaluate an online store that can handle the needs to get repeat business. If you're in need of assistance with getting repeat business, the BannerView.com E-Commerce System, Enterprise Edition may be the answer.

Call us within Las Vegas at (702) 312-9444 or outside of Las Vegas Toll Free at (888) 221-8640 to schedule a free consultation to learn which BannerView.com E-Business Solutions are available for your business. Or, fill out our online form on our Web site and a representative will contact you to schedule your free consultation.

BannerView.com E-Business Solutions are available Nationwide. See our Television commercial at BannerView.com.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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