The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

MARKETING TIPS FOR YOUR WEB SITE

When it comes to marketing your Web site online, there's no secret formula or different way of doing things than marketing your physical store. Just like off-line marketing, online marketing is plain old marketing. To be successful online or off, your marketing efforts must have a clearly defined goal along with an understanding of your target market. Will your Web site replace your hard copy marketing kit? Will it help close sales? Will it create an additional revenue stream? Will it help support other marketing activities by providing a professional online presence?

After you've defined the goals of your online marketing efforts is it possible to accomplish your online objectives with your existing target market? If you want your Web site to replace mailed materials, you may never accomplish your goal if the majority of your customers do not use the Internet. This may happen if you are targeting seniors since they make up only a small percentage of Internet users. However, their children are a much higher percentage of Internet users so you may want to target them instead so they can pass that information along to their parents.

The key to success is being able to clarify your objectives and obtain measurable results to know your return on investment. If your Web site will replace printed material, figure out the cost of that printed material and compare it with the cost of building and maintaining your Web site.

When it comes to marketing online, both design and content are important. The overall look and feel will determine whether visitors will stay or move on. Your site needs to reflect your brand and be consistent with your other marketing collateral. Ease of use is important so keep it simple. After a visitor has decided to stay, your content needs to grab their attention. Make sure you use language your target market understands and anticipate questions they'll have so you can address problems they have that you can solve. This will help the visitor feel like you understand their needs. Your content should logically and thoughtfully lead them to important points and entice them with calls to action throughout the site, whether you want them to purchase online, pick up the phone to call you or fill out an online form.

If you are launching a brand new Web site, handle your Web site's launch just as you would any new initiative. Distribute a press release. Create an inexpensive postcard with a picture of your site, and send it to everyone in your database along with an offer that inspires people to visit the new Web site. The better the offer, the more likely you'll get traffic.

Include a section on your Web site for current news and updates and make sure to update it frequently. You can include information about new clients you've obtained, events you attended, industry related articles and any other news that may be of interest to your customers. When someone expresses interest in your company, encourage them to visit your Web site.

Link with other Web sites to help build traffic. If you have colleagues to whom you regularly refer business, offer to put a link to their Web site on your site and ask for a reciprocal link. The more relevant sites that link to yours, the higher you'll rank in search engines.

Businesses today can't afford to operate without a Web site. However, before you invest in your Web site, create a plan for how the site fits into your overall business objective and marketing goals. Then leverage the Web site and integrate it into your existing marketing efforts.

To learn more about the BannerView.com E-Business Solutions available for your business call us within Las Vegas at 702-312-9444 or outside of Las Vegas Toll Free at (888) 221-8640. More contact methods are available on our contact page.

BannerView.com E-Business Solutions are available Nationwide. See our Television commercial at BannerView.com.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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