The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

6 WAYS TO GET PEOPLE TO BUY FROM YOUR ONLINE STORE INSTEAD OF LOCALLY

If your online store is competing with the store down the street, why should someone buy from you instead of the local store? In any business, people need a reason to buy. Better prices, convenience or hard to find items are some of the reasons people will buy online.

After getting your e-commerce store up and running, you still need to get people to buy from you instead of just browsing and then buying down the street. The following are 6 ways to get people to buy from your online store instead of locally:

1. LOWER YOUR PRICES
The best way to win new customers is to offer great price breaks on a few select items to get people to buy. Also, offer specials that are limited to online orders only. This way customers will feel like they got a deal and everyone loves a deal.

2. PROVIDE AN EMAIL NEWSLETTER
E-mail newsletters are an outstanding venue for letting customers and clients know what's going on within your company and help build relationships. Establish a consistent newsletter format that readers can depend upon for informative content, special offers, latest news or product information. Advance knowledge of sales or promotions allows patrons an opportunity to make room in their schedule or a note in their calendar reminding them of the event. Regular contact with customers, patrons and viewers allows loyalty to develop with comfort in knowing that the company is still available and still productive. More information about email marketing can be found in the BannerView.com newsletter, Email Newsletter Marketing.

3. STAY UP TO DATE BY READING E-BUSINESS TIPS & ADVICE ONLINE
You'll find a wealth of information online covering the many ways you can improve your Web site to help get people to buy. A great place to start is the BannerView.com Newsletter Archive which provides tips and advice for helping companies conduct business online and stay ahead of the local competition.

4. OPTIMIZE & SUBMIT YOUR WEB SITE TO SEARCH ENGINES
Search engines are one of the first stops an online customer takes. A lot of local stores don't have online presences or don't necessarily optimize their sites to be search engine friendly. By optimizing your Web site and focusing on your search engine placement, will ensure customers find your store before visiting the local retailer. If they find you first and you give reason for customers to buy from you, even if they browse the local retailer, they will be back to buy from you.

5. MAKE REGULAR UPDATES
You may have the nicest design, coolest navigation, but if you never change your Web site, no one is going to come back to it. What would happen if your local grocery store never changed its signs, put anything on sale or added new products? Customers would visit the competition! By regularly updating your Web site with new specials, promotions, products, etc., you give reason for customers to tell others about your Web site and keep coming back.

6. OFFER FREE SHIPPING ON LARGE ORDERS
A lot of times the online store will flat out beat the pants off the local retailer when it comes to pricing. However, when you factor in shipping, this usually means you end up paying as much or more than buying the same item locally. For large orders, where you can afford to eat the shipping costs, offer free shipping. This not only ensures that your total price is better than the local store, but entices customers to buy more to get free shipping.

With this knowledge in hand, you can begin beating the pants off the local competition. If you are the local competition, it may be time to take a look at your online presence to remain competitive with the Internet retailer operating out of their garage down the street!

To learn more about the BannerView.com E-Business Solutions available for your business call us within Las Vegas at 702-312-9444 or outside of Las Vegas Toll Free at (888) 221-8640. More contact methods are available on our contact page.

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BannerView.com E-Business Solutions are available Nationwide.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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