The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

CONSISTENCY ACROSS MEDIUMS IS VITAL TO E-BUSINESS SUCCESS

Have you ever received a postcard or seen an advertisement in a magazine, only to find when you visit the advertiser's Web site that you couldn't tell it was from the same company? A lot of companies use traditional advertising to drive traffic to their Web site, however, the key to success is making people know they've reached the right place.

When embarking on an advertising campaign that involves directing visitors to a Web site, whether to purchase products or to find more information about your services, your message needs to be consistent. Without this consistency, your potential customers may get confused and go elsewhere as they feel they've made a mistake. When you incorporate common elements into your Web site and your other advertising, you build rapport with your potential customers. This consistency may be as simple as a prominent logo or ad copy that is similar. When working with graphics, such as a logo, make sure to provide your Web developer with original artwork so they can match the graphics on your Web site to that of your print copy and vice versa.

When promoting your Web site online, it's even more important to match your Web site's look, feel and brand to your advertising. One common and useful way to advertise is via email newsletters. Email newsletters allow you to inexpensively keep in touch with current and potential customers and brand your Web site every time. You can make your email newsletter look just like your Web site, simply changing the content in the body of the message. If you are reading this newsletter, you are looking at a great example of how this newsletter has the same, look, feel and navigation of the BannerView.com Web site.

If you think people will get bored because you have consistent advertising across all mediums just remember the rule of 10. As soon as people start getting bored with your advertising, run the same ads for 10 times as long!

To learn more about the BannerView.com E-Business Solutions available for your business call us within Las Vegas at 702-312-9444 or outside of Las Vegas Toll Free at (888) 221-8640. More contact methods are available on our contact page.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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