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Volume # 73
March 16, 2005

The BannerView.com newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

6 WAYS TO MAKE MONEY FROM YOUR WEB SITE

In most cases, the main focus of a business Web site is generating income. Whether you want to leverage your existing Web site or create a new online business, you can do so using any or all of the following 6 ways to make money from your Web site.

1) SELL YOUR PRODUCTS
The most flexibility you have comes when you are selling your own products directly from your Web site. Since you control the price, delivery and purchasing of the goods to sell, you are able to maximize your profits by offering whatever markup you wish on these products. Since you aren't acting as a middle man, you aren't at the mercy of anyone else and by providing fast service with competitive prices you'll keep customers coming back for more.

2) SELL YOUR SERVICES
Selling services online can be profitable whether you're a dentist, auto mechanic, business coach or a fitness trainer. It's very easy to get started selling a service online and you don't need to worry about inventory, vendor relationships or returns. However, when you're selling a service, the revenue potential is limited because you're not selling a physical product that can stored and shipped -- you can only sell as much service as you have time to spare.

When selling a service, you must build a credible relationship with potential customers to establish rapport with your visitors. You need to portray the benefits of using your service and get across the value of having you provide this service.

3) SELL DROP SHIP PRODUCTS
Drop shipping products is defined as an arrangement whereby a mail-order or Internet merchant accepts orders for products and then pays a manufacturer or distributor to ship the product to the customer. In this case you don't have to worry about tracking inventory, having warehouse space or developing a comprehensive shipping/receiving system. You simply handle the orders from customers and customer service. The drawbacks can be that now you are working as a middle man and don't have the same flexibility of selling your own products.

4) SELL ADVERTISING
At many Web sites you visit, you've probably noticed banner ads across the top or along the side. Most content oriented Web sites earn their money by selling advertising space. Companies will pay good money to target a particular audience, so the more specific your audience is, the more money you can garner from that audience. If you have an existing Web site with a lot of visitors, you may be able to turn that traffic into paid advertising.

5) SELL AFFILIATED PRODUCTS
Affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them buyers. In this case, you simply list products for sale at other Web sites. In effect, you are creating a no-risk joint partnership between your Web site and an online merchant Web site. You simply direct traffic to their Web site and earn commissions when people buy products. This type of Web site is very simple to setup, however, it requires a large amount of visitor traffic to earn significant money. It's easy to complement an existing Web site with affiliate links for offering related products to your visitors and, at the same time, earning money.

6) START AN AFFILIATE PROGRAM OF YOUR OWN
If you currently make money from your Web site or plan on making money, one way to increase your profits is to start your own affiliate program. By creating an affiliate program, you recruit other Web sites to promote your products and services. There's no risk to you and your affiliates. They can make money by sending customers your way and you only pay commissions when referrals buy from you. Affiliate advertising is a very effecting means of advertising and is really the only way to ensure that your ad dollars are not wasted.

If you currently aren't making money from your Web site, now is the time to implement an e-business solution that incorporates the many ways you can profit online.

To learn more about the BannerView.com E-Business Solutions available for your business call us within Las Vegas at 702-312-9444 or outside of Las Vegas Toll Free at (888) 221-8640. More contact methods are available on our contact page.

Stay tuned to the BannerView.com newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
info@BannerView.com
http://www.BannerView.com

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