The BannerView.com newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

A WEB SITE IS A CONSTANT WORK IN PROGRESS

Everyone would love to have a perfect Web site such as having all the content read a certain way, have all graphics placed in a certain manner and have all the products laid out just right. However, when preparing to unveil a brand new Web site, it's not always feasible to have everything perfected before launch. Some people run into the problem that if the Web site is not 100% perfect before it's launched, they choose to delay the launch. What you find in this situation is that the Web site, which should have only taken two weeks to develop and launch, is now months passed the projected launch date. Not only is business lost because of the delay, you are pulling your hair out trying to get things "perfect."

If you think this way, what you need to know is that a Web site is a constant work in progress. Your Web site should never be 100% perfect, nor does it need to be. Let's look at perfection (with regard to Web sites) two ways:

1) Perfection is in the eye of the beholder, much like beauty. 100% perfection to you may mean something completely different to your customers. You may think that all the content on your Web site is great and the layout and graphics are fabulous, but your customers may hate your Web site. The opposite may be true as well. You may think your content stinks and your layout is terrible, but your customers may love your Web site.

2) Perfection is a moving target, always something to strive toward, but never actually obtained. If you did in fact, launch the perfect Web site, what motivation would you have to continually improve the site? None! Well, technology changes and online buying habits change. Web sites need to adapt to these changes in order to keep customers coming back. Therefore, ignoring your Web site because it was perfect when you launched it means you are left with an outdated Web site.

Having a great Web site that generates business for your company is what matters, not having the perfect Web site. Your Web site should always be a constant work in progress so that updates that continually improve the return on investment are made.

To learn more about the BannerView.com E-Business Solutions available for your business call us within Las Vegas at 702-312-9444 or outside of Las Vegas Toll Free at (888) 221-8640. More contact methods are available on our contact page.

Stay tuned to the BannerView.com newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
info@BannerView.com
http://www.BannerView.com

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