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- The BV Beat Newsletter -


08/13/2008 - Some people just never go away. Like that friend who really isn't a friend that doesn't get the hint that you'd like his presence to be less intrusive. Fortunately, we can apply his oblivious manners to marketing your company....

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ADSL: Asymmetric digital subscriber line. A technology that allows normal phone lines to achieve high-speed Internet access.

ASP: 1. Application Service Provider. A company that manages Internet software. 2. Active Server Pages. A Microsoft programming language that allows one to make dynamic pages.

B2B: Business-to-Business. Businesses providing goods or services to other businesses.

B2C: Business-to-Consumer. Businesses selling products to end users on the Internet.

Bandwidth: How fast information can travel through a communications channel.

Broadband: Generic term for communication channels with enough bandwidth to handle high-quality video.

Browser: Software for displaying Web pages. The two most common are Microsoft Internet Explorer and Netscape Navigator.

Cookies: Bits of data stored on your computer that provide information back to a Web server.

Cyberspace: A somewhat antiquated term for all of the information available on computer networks.

Database Programming: A way of storing information in a logical manner; create system needed to manage information for web site.

Domain name: A unique name for a web site (e.g., BannerView.com)

E-Commerce: The ability for an organization to sell products/services, provide online payment solutions, and process transactions via the web.

Hosting: A computer containing data or programs that another computer can access by means of a network or modem.

ISP: Internet Service Provider. A company that allows one to access the Internet through their equipment.

Link Trading: When two sites are linked to each other for relevant content and search engine optimization.

Portal: A web site where the main purpose is to list other web sites (e.g., Yahoo!)

Shopping Cart: A script or program running on a web site that tracks what customers want to buy, gathers the products a customer wants and passes the information along to a checkout stage.

URL: Universal Resource Locator. The address of a web page.

Web server: A computer that is configured for the sole purpose of hosting web sites.